ShopConsciously 2

The initiative focuses on guiding professionals in redirecting their discretionary spending towards thoughtfully handcrafted fair trade products. These products not only empower women of color but also foster dignified employment and make a meaningful impact in communities across African countries.

This approach enables individuals to contribute positively and create further change in the world.

ShopConsciously operates as a sister organization to Women Enabled Enterprises, a non-profit dedicated to supporting African women of color in launching or expanding their small businesses for greater self-sufficiency. The company meticulously selects high-potential entrepreneurs from the program and collaborates with them to curate seasonal collections, promoting both ethical consumption and economic empowerment.

The app provides an accessible platform for shoppers looking to make informed choices that align with their values.